The Ad Guide

Playbooks for running paid ads that actually book jobs

Short, practical guides on Google Ads, Meta, TikTok, tracking, and offers for service businesses — written from real campaigns we run every day.

Google Ads for Roofing Companies: The 2026 Playbook

Campaign structure, keywords, geo-targeting, landing pages, and tracking that turn expensive clicks into booked jobs.

How to run Facebook and Instagram ads that generate real service calls — offers, creative, audience targeting, and tracking.

Why most service business ads fail on the offer — and the five-part framework we use to cut cost per lead in half.

The exact tracking stack we set up so every phone call is attributed to a campaign, keyword, and dollar of revenue.

A transparent comparison of lead marketplaces, Google Local Services Ads, and specialized agencies — pros, cons, and pricing.

What separates a good Meta ads agency for roofers from a bad one — pricing, deliverables, tracking, and red flags.

Real cost breakdowns and the honest tradeoffs — including the hybrid model most growing HVAC companies actually land on.

A transparent breakdown of HVAC marketing agency pricing — retainers, ad spend, percentage-of-spend, and what each tier delivers.

A practical SEO guide for electrical contractors — local search, keyword targeting, service pages, reviews, and conversion optimization.

Launchly runs paid ad campaigns for service businesses with real offers, real tracking, and numbers you can check. Book a free strategy call.